I want to reassure you. Masterson focused on offering an effective solution for all skin type problems. “We’ve had a lot of headway but that’s how long it takes…for custom packaging. With Shiseido’s international footprint, Drunk Elephant can reach untapped markets (like Asia) and pursue 100% sustainable production —two goals its founder, Tiffany Masterson, shared with brand followers on Instagram … That's when it becomes attractive.” Drunk Elephant is many things, but a bargain isn't one of them. But, don't sleep on our beauty industry. Drunk Elephant Beste No. I love drunk elephant products. (Today, Masterson holds the office of chief creative officer.) The Drunk Elephant deal will add to Shiseido’s “prestige” skincare portfolio, which has been a key source of growth for the company in recent years as consumers show a … By continuing to use our site, you consent to our use of cookies. In March 2017, the brand took on investment from private equity firm VMG, which acquired a minority stake, as well as Leandra Medine of Man Repeller. It would not surprise me if this sold out in a flash! The Japanese beauty conglomerate inked a deal to acquire the skincare line for $845 million, to be financed in cash and credit and expected to close by the end of the year. As a potential buyer, Shiseido was originally thought to be a wild card. In a recent social media ad, The Ordinary took an obvious jab at fellow skin-care company Drunk Elephant (the beauty brand behind the fan-favorite T.L.C. 3. Masterson will take on the role of president, in addition to chief creative officer. The set includes 10 full-size skincare favorites from Drunk Elephant as well! In 2016, the brand launched in Mecca Cosmetica in Australia. It would not surprise me if this sold out in a flash! But, don't sleep on our beauty industry. Sukari Babyfacial, the … And we'll remain cruelty-free. Framboos™ Glycolic Resurfacing Night Serum. I wonder if the ones from Japan are better in terms of formulation. The deal is … Editor's note: This article was revised on 30 January, 2019. “[Drunk Elephant] were one of the first clean brands that had a point of view of resonance with a customer who was not educated on clean skincare yet,” Medine said. Drunk Elephant was launched in August 2013 by Tiffany Masterson after doing extensive research searching for solutions to her own skincare concerns. The total price is $646 which is a massive savings but at 20% off you’re looking at $360. And I have to admit the mini fridge is just adorable. In the US and Canada, Drunk Elephant is sold exclusively at Sephora and has become one of the fastest-growing skincare lines in the retailer’s history, according to Priya Venkatesh, senior vice president of merchandising, skincare and hair at Sephora. In other words, achieving clean status remains a challenge for legacy beauty brands owned by conglomerates. Drunk Elephant, founded in 2012, generated sales of just under $150m in 2018. Consider us sold! Check your email for a … In an interview Tuesday, Masterson said her first priority post-acquisition is packaging. Here's what that means, according to the brands. As confirmed both by Masterson's Instagram post and reporting from WWD, she will remain the company's chief creative officer while assuming the role of president, as well. She will report to Rey, and the brand will operate within the Shiseido Americas division. Drunk Elephant’s approach to ‘clean’ beauty was an important consideration for us at Shiseido. That’s a MASSIVE savings! Drunk Elephant founder and chief creative officer Tiffany Masterson posted a statement on the brand's Instagram to make a few very important clarifications that fans of the brand will definitely want to hear, including information about product formulations. In 2018, the skin-care category increased by 13 percent. Some brands have a runaway hit product, the one that beauty editors and real people talk about in breathless tones. This acquisition helps strengthen Shiseido’s leadership in the market of prestige skincare. Drunk Elephant’s been holding its formulas close. Some of the other lines that round out Shiseido’s higher-priced offerings (in addition to its namesake brand) are Laura Mercier, acquired in 2016; Nars, arguably the most “cool;” and Clé de Peau Beauté, a luxury line that sells $128 foundation and $65 lipstick. Drunk Elephant Just Reformulated Its Best-Selling Lala Retro Whipped Moisturizer, Drunk Elephant’s Butter Cleanser Is the Only Balm I’ve Ever Used That Actually Removes Everything, Drunk Elephant C-Firma Day Serum Made My Skin Look as Smooth as a Stock Photo Model. Drunk Elephant – why are shoppers mad about the cult, ‘clean’ skincare range, recently sold for US$845 million? All formulations are free of what she labelled the “suspicious six”: essential oils, drying alcohols, silicones, chemical sunscreens and fragrances, dyes and sodium lauryl sulfates. & Conditions and Privacy Policy in other words, achieving clean status remains challenge. Is your destination for buying products that are n't sold in Canada originally thought have. Products exclusively is the best way to get maximum results. ” —Tiffany Masterson 845 originally. Use our site, you wouldn’t be able to tell the difference ; that’s main. 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